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Module 1: Defining your Business
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Determine Your Core Business
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Establishing Your Unique Selling
Position
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The Clear and Concise Message
Module 2: Creating Your Business Context
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Demographics-
Your Client
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Developing Your Competitive Edge
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You and Your Market
Module
3: Target Marketing
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Connecting with
Your Market
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The Art of
Promotion
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Strategy
Assessment
Facilitator: Heike Mertins
Cost:
3x 2.5 hr.
classes
Cost: $34.99
each or 3 for $89.99
Early Bird
$29.99 each Deadline: January 11
Dates:
Kitchener:
Dates:
MOVED AHEAD ONE MONTH:
was:
January 28, February 25, March 31
NEW DATES: February
25, March 31 and April 28
6:30-9:00 p.m.
Owen Sound: N/A
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This workshop discusses time as a commodity in your life
and in your business. Exercises are designed to provide
participants with the skills to utilize time
effectively. Topics discussed include:
▪
Prioritizing Projects
▪
Creating Timelines Short term and long term Planning
▪
Eliminate the distracters
▪
Taking control of your future day by day
Facilitator: Heike Mertins
Cost:
Cost: $49.99, Early Bird $34.99 (Deadline January 24th)
Dates:
Kitchener:
Half
Day- Saturday February 9, 8:30- 12:00
Owen Sound: N/A
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This Course is designed for Business Women
A
one day interactive workshop teaching you how to
evaluate your current business position, build upon your
business’ strengths and create new growth opportunities.
Learn how to clearly and concisely define what is unique
about your company, and how to use this information as a
launching point for maximizing the hidden potential in
your business. Learn about passive income generators and
other income generating techniques that will take your
business to the next level. This is a hands-on workshop
where participants will work individually and with
others to develop their understanding of how to
successfully promote and market their business
and how to apply this new knowledge.
Basic marketing principles and alternative marketing
ideas will be discussed.
Whether you are in private practice or at a place where
it is time to grow – this one day workshop is for you.
Course includes:
·
--
Full day interactive workshop
·
-- In
class workbook/manual
·
-- 12
week workbook system (take home)
-- 4 follow up telephone seminar meetings with course
facilitator
Facilitator: Heike Mertins
Cost: $249 includes
course supplies, hand-outs.
Dates:
Kitchener:
Owen Sound: N/A
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Level 1:
3 hour
hands-on workshop
Key market
trends and how they impact different types
of businesses and business models will be
discussed in this this workshop. Participants
are provided with the opportunity to create and
plan a marketing promotion consistent with
trends applicable to their particular
business.
Facilitator: Heike Mertins
Cost:
$59 (introductory price) includes
course supplies, hand-outs.
Dates: tba
Kitchener:
Owen Sound: N/A
Level 2:
3 hour
hands-on workshop
Key market
trends and how they impact different types
of businesses and business models will be
discussed in this this workshop. Participants
are provided with the opportunity to create and
plan a marketing promotion consistent with
trends applicable to their particular
business.
Facilitator: Heike Mertins
Cost:
$49.99; Early Bird: $34.99 deadline: April 19
includes
course supplies, hand-outs.
Dates: Saturday, May 10; 9am-12noon
Kitchener:
Owen Sound: N/A
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This one day intensive course is designed to provide
women entrepreneurs with an understanding of target
marketing, why it is more effective and how to utilize
it for the purposes of growing one's business. Topics
discussed include Women and Marketing, Developing a
Target Market Strategy, Creating Your Business Context,
Effectively Marketing Your Business and Sales
Generation. This course is designed for new
entrepreneurs, those thinking of starting a business,
and those who have been in business for two to three
years interested in understanding how to effectively
target market their products and/or services.
Facilitator: Heike Mertins
Cost:
$249
Dates:
Kitchener: date tba
Owen Sound: date tba
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